Ensuring Yahoo Loves Your Website
Many businesses are looking to improve their online presence and a key part of any such strategy should be to achieve good rankings in Yahoo search engine listings. We take a closer look at how this can be achieved.
The first question that you may legitimately ask is why getting good rankings on Yahoo is important. In many parts of the world, Google is seen as the market leader, dominating internet searches.
Despite this, Yahoo does retain a position of importance. Looking at some recent statistics for the US search market, it’s clear that almost 1 in 4 internet searches are performed using Yahoo - Yahoo’s market share stands at 23.8%.
So it’s clear to see why it’s vital to optimize for Yahoo - failing to do so means that you could be missing out on 1 in 4 of all internet searches.
Fortunately, making sure that your website achieves good rankings on Yahoo searches is fairly simple. Here are some top tips:
1. Make good use of the TITLE tag - make sure that you use a separate title for each page of your site and include your targetted keywords within the tag, while restricting the total number of words used to less than 8.
2. Use the H1 and H2 tags correctly - Yahoo appears to place great importance on these standard HTML tags.
3. Avoid using any so-called black hat techniques. These would include cloaking and hidden text.
4. Make sure that you have good, relevant inbound links. Quality is even more important than quantity when it comes to your link building strategy.
5. Try to include your targetted keywords within your URLs where possible. This means carefully naming all of your HTML files, though beware not to over-stuff your page names.
As you’ll see, getting success with Yahoo involves relying on some very similar methods to those that are advisable for Google and other leading search engines.
Make sure that you stick within existing HTML standards, avoiding the latest fad or gimmicks. You’ll soon find that you start to see results from Yahoo.
You can find out more about improving your web presence by visiting Search South, where Keith Barrett is employed as a search engine consultant. This article may be used by any website publisher, though this resource box must always be included in full.
Tags: advertising, html, marketing, search engines, SEO, website
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