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In a previous article, I wrote about how it is necessary to segment the markets described by different keyword groups, and survey them all, while combining similar ones, in keeping with Dr Livingston’s methods.

The next step is for you to decide which keyword group represents profitable sales, even before entering the market. You may be skeptical, but there is a way to do this.

Separating these keyword groups will help you to start catering to the more profitable ones, right away. And postpone handling riskier ones (the ones you need to expend more effort on), till later. You may tackle them after you have documented how well the more profitable groups react.

How do you decide which keyword groups — representing maximum sales in your market of choice — you should launch with?

You have the responding group of people taking a survey. You track these people, so that you know which keyword group a respondent came from. It is a fact that the more willing people are to take a survey, the more willing they will be to continue the relationship (opt onto your e-list, or sign up for your newsletter). And the more likely they will eventually buy a product from you.

Of course, you must write good sales copy for this promotion, but you will be able to do this by lifting the language from the respondents’ survey answers. And anywhere from 5 to 10 % of this profitable group could finally ending up buying your product. And you can do all this without selling anything, without even designing a product. All you have to do is survey the target group, and tabulate and calculate the results with a simple Excel spreadsheet.

Then, there is a group called Hyper Responsive Buyers, who buy a lot from you. They typically represent 5 % of your market, but contribute more than 50 % to your sales. These people are an important segment of your market. You would do well to talk to them and get to know everything about them. So that your bottom line goes up eventually, and most significantly.

For instance, your survey may reveal that some of the people making a particular mention in their response are 20 times more likely to sign up for a continuity program, such as a cholesterol medication. By making a telephone call to such people, you can squeeze out everything about them and make sure they buy from you.

So, coming back to the point, the key to good business is getting to know 100 % of a customer’s concerns and needs. Though most marketers understand this, they fall far short of the intensity of information gathering required. So you will be the one to have maximum information about the customer - and you will be the one to sell the products and leave your competitors far behind.

Richard J. Runion invites you to view several hours of Dr. Glenn’s FREE MP3 AUDIO training on “How To Double Your Business”. In fact, the training covers much more, like “How To Successfully Enter New Markets With Virtually No Risk Using Step By Step, Laser-Precise, Virtually Fail-Proof Market Research”. Very useful to experts and beginners.

You can read more on Internet Marketing, at: http://www.internationalnichemarketing.com

Tags: ma, market survey, niche segment, profitable keyword, survey, international niche marketing

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