2 Crucial Factors To Consider In Organic Search Engine Optimization
Organic search engine optimization is the key to generating sustainable free traffic to your website. So many books have been written and so much money has been paid out by webmasters in search of good organic SEO. There are some crucial but basic steps you can take to ensure that your site is adequately optimized for good ranking in the organic search engines.
The first factor to consider is on page optimization
- Be very specific about the keywords you want your website to rank for. The keywords are the words that best encompass what your website is about. Think about words that directly mean what your industry or webpage is about. The words that you want your website to show up for when queried in the search engines. The best results can be achieved by trying to optimize for just two or three keywords per page. If you try to optimize your page for more than these, your webpage will not read properly. To produce a website that reads well and is well optimized, aim to optimize your webpage for two to three keywords or keyword phrases only
- Title tags: Use your keyword term/s in your title tag but not as a stand alone phrase. The title tag is what is written in the thin blue line at the top of your browser when your website is loaded. Your title should be concise, contain your keyword or phrase and make it clear to the visitor exactly what your site is about.
- Keyword density: In the past, the more frequently your keyword appeared on your webpage, the more relevant your webpage appeared. After all if your website is about ‘hot cross buns’, then it makes sense that your page should mention ‘hot cross buns’ from time to time. However, the search engines have realized that, in normal conversation, we use different terms to refer to the same thing. Also when we talk about certain topics, there are other words that are bound to crop up. Like in the case of hot cross buns, the terms cakes, deserts, snacks etc. Enter the era of Latent semantic indexing. It is no longer enough to have your webpage repeat your keywords often, it carries more weight to have other words of similar meaning thrown in as well. In the case of bank loans, you would also have credit cards, personal finance, etc.
- Content relevance: This was alluded to above but must be emphasized. Your webpage content must be relevant to the keywords you are optimizing for.The search engines aim to give relevant results for search engine queries. If the results they return are not specific to what the web user requests, they will lose customers. Imagine a scenario where you type in fast cars into your favourite search engine and the results page is full of websites about home crafts and belly dancing. You will soon stop using that search engine.Because of this the search engine spiders careful crawl your pages to ensure that the content corresponds with your keywords
- Fresh, unique content: You must keep your website up to date and make sure that your content is unique. Content duplication will negatively affect your sites ranking. The best thing to do is write your own content yourself, it gives your voice to your site and reflects your own take on the subject you are writing on. This is as unique as it gets
On page optimization is just one step of organic search engine optimization. The other crucial step is generating backlinks from authority sites to your website. This is said to carry at least as much weight as on page factors in achieving good organic search engine optimization for ranking.
- The key to your backlinking strategy is using your keywords and varieties of this in your anchor tags.
- Get backlinks from authority sites. These are sites that already rank well with google and have a high traffic volume.
- Ensure that the pages that you are linking from have content relevant to your own page’s content. Getting a backlink to your hot cross buns site from a cat litter site just adds no value to your linking campaign
- Avoid link farms. They will hurt your ranking
- Ensure that your links are varied in terms of the anchor tags used and diverse with regards to the global distribution of the websites you are linking from
Now you know these crucial tips, you need to take action and put them to work for you
Abi Noah
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