Benefits Are The Key To Selling Anything
When describing business offerings it is important to describe benefits, not just features. Features tell, benefits sell. Lets look at how the benefits of the prepaid services that are popular today, are explained.
Prepaid Legal has been around now for a while and is enjoying great success. Sales reps all over the country are making nice livings selling these services. Newly announced Pre-Paid-Marketing is following similar success. Both do a good job of explaining benefits. Why are prepaid services like Pre-Paid-Marketing successful and beneficial to subscribers? Let’s review the benefits:
1. Quick –
Typically entrepreneurs and business owners have a shortage of time. They want answers quick, without going through red tape, outsourced call centers or committees. Pre-paid-marketing offers accessibility to top marketers including Al Lautenslager, co-author of Guerrilla Marketing in 30 Days quickly. This saves time for the subscriber which is a benefit always in demand.
2. Easy –
Without having to make an appointment, a business owner, independent professional or marketing manager from a larger company can call or email to get answers, suggestions, ideas and critiques. Emailing and calling is much easier than driving to an appointment or having a consultant show up in person at a pre-appointed time. Ease of use and quick answers are the top two benefits of pre-paid-marketing.
3. Expertise –
Al Lautenslager is the proprietor behind Pre-paid-marketing.He is the best selling co-author to Guerrilla Marketing in 30 Days. He has also authored numerous other marketing books. Al is a business owner and understands the everyday marketing challenges of the people calling pre-paid-marketing.com. He also has access to a network of Guerrilla Marketing coaches that he has certified and other professionals that team up for this service. Each has their own area of expertise for the small business owner or independent professional. This level of expertise is hard to find in each local market. Pre-paid-marketing offers it, regardless of location.
4. Ideas –
Sometimes those looking for new ideas and objective viewpoints are too close to the forest to see the trees. Al and others of pre-paid-marketing.com have a wide range of business experiences working with businesses and professionals in just about every industry. Using ideas and methods that have worked in one industry in another many times works.
5. Objectivity –
Pre-paid-marketing could be called tell-it-like-it-is dot com. If you are afraid of honest opinions this is not for you. If you want not only honest critiques but also recommendations to fix things, pre-paid-marketing will work for you.
6. One-on-one attention –
With pre-paid-marketing services, there are no committees, no outsourced call centers to deal with and no group consultations. One-on-one attention focuses on problems and opportunities at the time.
7. Inexpensive –
There are no worries about being able to afford a marketing consultant. You no longer have to search for a qualified marketer that is familiar with your business marketing challenge. Pre-Paid-Marketing™ is a marketing solution that literally costs less than a Starbucks a Day. One idea or opportunity or one more customer obtained more than pays for this service.
It is important when talking about any pre-paid service that benefits are spelled out. This list of benefits can be used for any business. Offering this information to prospects and customers will increase your likelihood of increased business.
Al Lautenslager is the best-selling co-author of Guerrilla Marketing in 30 Days and numerous other marketing books. He is a national speaker, having appeared with Rudy Guiliani, Donald Trump, Debbie Fields and others as he spreads the Guerrilla Marketing word in his speaking. He is a business owner and founder of Pre-Paid-Marketing. He also is one of the participants in the new video DVD just released, Window on the Secrets of Success. For information on this product, visit, http://youonyourwebsite.com/Secret/Al.html
“Discover How You Can Have Your Very Own Chief Marketing Officer, Marketing Staff or Marketing Consultant at Your Disposal for Less Than a Starbucks A Day… Without Hiring Anyone.”
http://www.pre-paid-marketing.com
For more information about having Al speak to your conference, seminar, meeting, convention, etc. click on this video postcard directly from him:
http://www.youonyourwebsite.com/Al/Postcard.html
Tags: advertising, entrepreneur, making money, marketing, Online, pre-paid legal, small business ownership