Forget About Links Exchange - Write Articles!
There is a way to promote your website and products for free: writing articles. This free method of advertising can boost your sites and sales, doubling and even tripling your income. So, how does this work?
Well, it’s relatively simple: write articles relating to your website and submit them to free content submission sites, also called article directories or ezines (the name of ezine comes from “electronic magazine”). Writing articles is easy to do (though a bit time consuming), and can increase your website traffic, sales and of course, your income.
The article on the free content site contains a link or two to your own website. After reading your articles, a reader may choose to click on the link and pay you an unexpected visit. Articles on the free content sites are also available to other webmasters who may wish to publish that article on their site or blog. If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.
As the number of your published articles grows, more and more of them are appearing on different websites and the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites. The more incoming links a website has, the more importance search engines attaches to it, increasing your website’s placement in the search results.
Search engines do not just index the websites, they index published articles as well. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will show your site or the articles that you have written.
If your site is promoting a product or service, the links that your articles have achieved will bring more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.
There are also those who already know what they want but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became attracted by your promotions. No effort on your part was used to bring them to your site. All you need is to write and publish your articles and then, let the search engines to do their job.
It is no wonder why so many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion. Remember: this advertising method is absolutely free!
It is much more easier and cheaper to get your site known if you have articles that deliver targeted traffic and backlinks, making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one of the best ways of letting them know your business.
One may believe that writing articles is difficult and time consuming. Truth is that, in fact it is not so hard. The good thing with articles is that you can write about things that you know well. So what could you know better than the products or services you want to advertise?
From the “time consuming” point of view, just think about it: how much time does it takes (and effort!) to build links by signing up with link exchange sites? Not to mention avoiding link farms, broken links and so on! And if you think you are wasting too much time, just try to imagine your articles printed and wide-spread on the internet, available for everyone to read, print or publish them.
The author is webmaster at Articleated.com a free article directory
Tags: ezine, free articles, free content, free links, free targeted traffic, website promotion, writing