February 13th, 2008
Different Categories Of Trademarks
For many businesses, establishing a well-known brand is the key to success. Of course, you need to protect that brand and trademarks are part of the process.
A trademark is a form of intellectual property. You can trademark words, symbols, names, sounds and even colors that distinguish a product or service. A classic example is the Nike swoosh, a symbol that is well known throughout the world. Unlike patents and copyright, trademarks do not expire so long as they are used and, of course, you pay the United States Patent and Trademark Office to renew them!