February 22nd, 2008
3 Way Link Exchange -a Deal Or A Dud?
After word got out that dear old Google is either ignoring or giving fewer points in that mystical concoction called Google’s algorithm, website owners like you are probably receiving a substantial number of 3 way link exchange offers. X offers to add a link to Y‘s site in exchange for a link to X‘s site in your link directory, usually with a short sales pitch proclaiming this 3 way link exchange to be the perfect method to get those all important one way links Google rates so highly.